it was raining day in downtown bangkok and i was stuck in the massive crown of people who are busy with their own daily life. Not knowing well about the city and was look for a cab or just a tut tut…

then there was this taxi who came by and he manage to stop and i got in.

First impression when i get in was it calm and i never hear any sound….

the driver ask where to go…i told him to go Airport. While on the way i saw this cute tissue box at the back seat. It catches my attention..it was attached to the seat of the front drivers back. The tissue box was covered with directory information like yellow pages book. detail of contacts and website address was printed on the box.  creative way to get customers attention. bright color with message. I believe they have this tissue box in all the taxis in Bangkok. Wonder when Malaysian cabs will have this concept…..

Pocket tissue marketing was started in japan many years back and was used as an advertising medium to many business. There are 2 billion pocket tissue distributed in Japan in 2004. Tissue advertising become  a common way to promote a business services in Japan. Financial banks, Welfare organizations, retail store, F&B and any service industry uses this outdoor marketing methods. From Japan this outdoor marketing method was imported to other countries like USA, UK, Canada, Singapore, Indonesia and now to Malaysia.

Have you ever came across this pocket tissue advertisement before? Did someone ever giveaway this type of tissue advertisement during any events to you? Please share your experience here with us. And if you have any images, do post it here.