What are the advantages of investing in Pocket Tissue Printing?

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Pocket Tissue Printing Ad is a promotional product. Besides serving the purpose of improving public promotions, they serve to increase brand awareness toward your company. Most recipients of Pocket Tissue Printing Ad in Malaysia do not mind getting a gift with a brand name or logo on it and accept it as part of the exchange. As such, once they keep the product and use it, they become more and more familiar with the company brand name and will hence be more likely to purchase or enlist the services of said business again. This increased brand awareness not only applies to the person using the tissue pack but also those who are in contact with the recipient or see them using it.

Investing in promotional tissue packs can thus bring about a greater return on investment than other types of advertising. While it is true that other marketing options like television bring about a more visual impact on consumers, advertisements on television or radio may be forgotten over time if the advertisements are not there in the long term. Pocket Tissue Printing and Marketing may cost noticeably less and yet may be kept for years and sometimes may be passed on to other potential customers. Use of the product may also be interpreted as endorsement of the brand or company.

Also, because of how advanced the market for Pocket Tissue Printing Ad has become, there is a very large variety of different products available for selection. Besides the usual pen or mug, companies can choose other gifts which represent the corporation and are relevant to the brand. Different themes or cultures can also be promoted through these gifts. For example, a travel agency may want to give out pocket tissues in conjunction with a beach resort package while traveling. Health related business could consider giving out customized tissue boxes to raise awareness of their cause.

In short, Pocket Tissue Printing Ad differs from other types of incentives as they are often offered without any prerequisite for performance. Pocket Tissue Printing Ad are effective in establishing or enhancing critical relationships while also existing as a cost-effective means of brand recognition for the business.

As a pioneer in Tissue advertising and marketing in Malaysia, Tissue King offers variety of pocket tissue printing services for local businesses to promote and market their product and services.

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What is a Flip-up Card Tissue, Cardboard Tissue Pack or Tissue Card?

Some call it Flip Card Tissue; some call it Cardboard tissue and some just Tissue Card. whatever name they call it, it is basically the same product which actually comes in a credit card size pocket tissue shape. They are made of art card material which allows you to print your ad message in both side of the card. They usually come in 3 panel or 5 panel sides to print your advertisement message.

1 side of the panel will be attached with plain tissue pack with clear plastic packaging. The rest of the panels will be printed with your advertisement messages like below sample pictures.

 

flip card tissue

flip card tissue

Cardboard tissue pack

Cardboard tissue pack

This tissue card allows you to print full color printing on the art card to display your marketing message. Your consumer will be able to read and view information on the card and at the same time use the free tissues. They will not throw away the tissue card until all the tissues are used. This flip card can be used as voucher or discount card tear off card for user to redeem later at your shop. This benefits your marketing campaign of all size like Roadshows, events, exhibitions and retail shop promotions.

Example of Card measurement as below:

3 panel tissue card

3 panel tissue card

5 panel tissue card

5 panel tissue card

Tissue King is a leading tissue printing and marketing business based in Malaysia who offers high quality tissue printing services to help boost your marketing campaigns at minimal price for your repeated business.

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Exclusive Gold Bar Tissue Box

All over the world, Chinese people believe having gold bar or gold coin is a form of good luck symbol that can bring more prosperous to family, wealth and blessing. With this in mind, a new creation of premium gift in a form of Wealthy Gold Bar Tissue Box was created to fulfill the high demand of Chinese New Year premium gift and as form of general high quality giveaway to your preferred end user.

Gold Bar Tissue Box

Gold Bar Tissue Box

Produced with high quality gold wrapped art cover with embossed artwork of fine gold 999, this elegant gold bar shape tissue box surely will impress first time user experience. This tissue box contains 2ply 50 sheets of pure virgin pulp tissues. It can be used as decoration item when not in use or simply as a table top item.

Gold Bar Tissue Box

Gold Bar Tissue Box

You may request us to add a custom transparent sticker containing your company information at the bottom / side without any charges. With us, you are sending more than a gift, a prosperity, happiness and well-being are delivered to the one you care by gold bar tissue. This exclusive Gold Bar Tissue Boxes bring elegance and we all cherished.

Available in a carton of 80 gold bars, it is exclusively sold in Malaysia by Tissue King, a leading tissue advertiser. For further enquiry, please contact 019-6922825 or drop us an email at mytissueking@gmail.com

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Tissue Issue

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Packs of pocket tissues are often given out free in Japan as a cheap, effective method of advertising. It sure beats getting pesky flyers which are soon thrown away!

Believe it or not, I hardly buy pocket tissues in Japan because I get them for free. When I walked past Yokohama station one day, I brought home five free packs with advertisement inserts.

Once, when I asked my American friend’s teenage daughter for some tissues, she said : “Mrs. Mori, please don’t use the whole pack. You see, I like its cinnamon roll scent.”

Stunned, I asked: “You bought it merely to smell it?”

“Yeah, sort of,” she replied sheepishly. “Well, smell it. Nice, right?”

I didn’t use her tissue paper. Instead, I took a snapshot of it after sniffing it.

I usually have a stock of free tissues (including the wet type) to withdraw from. They came to my rescue last month when I suddenly had stomach ache while shopping.

I panicked when the toilet rolls in a shop’s loo were all used up. Boy, I was relieved upon realising that I had two packets of pocket tissue and a wet pack in my handbag!

Tissue-pack marketing has been a most common (and also an inexpensive) tool in advertising. Compared to flyers, people are more likely to accept a pack of pocket tissues.

A discount coupon is sometimes enclosed in it, thus tempting customers to look at its advertisement (and consequentially retain it whenever they use the tissue).

When an establishment is newly opened, the staff will often stand in front of it, distributing free pocket tissues to passers-by.

Other hot spots to hand out these freebies are outside train stations, near bus stops and at shopping arcades.

The concept of tissue-pack marketing first originated in Japan. It was the brainchild of Hiroshi Mori, the founder of Meisei Industrial Co., a paper-goods manufacturer in Kochi prefecture. He was searching for ways to expand demand for paper products. Inspired by the standard-size boxes of tissue (a novelty in the 1960s) imported from the United States, he was struck with the idea of developing the machinery to make pocket-size packs, in l968.

The popularity of using pocket tissues for marketing purposes replaced the most common giveaway item then – matchboxes. Banks were the first purchasers of his company’s pocket tissues to give to clients as part of their customer service.

Distribution of free pocket tissues took to the streets in the 1980s. Even government agencies (and other organisations) are utilising this advertising medium for crime prevention or to raise green consciousness. Recently, I received a pack of tissues with campaign messages against the yakuza (organised crime syndicates).

Four billion packets of free pocket tissues are said to be distributed annually in Japan. To attract attention, the inserted advertisements include pictures of famous artistes such as AKB48 pop singers or other celebrities.

Pocket tissues are incorporated in lucky draws near the end of the year in some shopping districts or department stores. Customers purchasing a certain amount are entitled to draw from a lottery machine and most get pocket tissues as prizes. And to enhance the festive ambience, each pack comes with a cute printed picture of the year’s zodiac animal.

It is quite common to target certain demographics when distributing free tissue packs to passers-by. For example, a company promoting a beauty product for women will go for females.

However, not everyone will take the free packets. Perhaps they have their own and do not wish to stuff their bags or pockets with more pocket tissues?

At a campus, I once saw a table (set up by a driving school) full of promotional pamphlets and free pocket tissues. Even when the school’s employees were not around to man the table, very few students helped themselves to the tissue packs, despite the “feel free to take” note. A Japanese friend also told me that some people will reject free pocket tissues offered on the streets as they do not want to show greed.

Despite that minor hiccup, I don’t mind accepting free pocket tissues. How about you?

Sarah Mori, a Malaysian married to a Japanese, has been living in Japan since 1992. This article was first published in The Star newspaper on 18th Feb 2013. For more detail on Pocket Tissue marketing, visit TissueKing.com

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Japan’s scariest toilet paper

Do you read in the bathroom? Well, you might appreciate this new literary experience—a horror story in the form of toilet paper!

Each roll is printed with several copies of Drop, a nine-chapter novella written by Koji Suzuki, author of the Ring cycle of novels, which has been made into films in both Japan and Hollywood.

According to the manufacturer, Hayashi Paper, the disposable bathroom wipes would be “a horror experience in the toilet,” and will be sold for 210 yen ($2.20) each starting soon on the internet and department stores.

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Article source: dailycontributor.com

We don’t produce toilet rolls, but we create and produce marketing materials using pocket tissue packs and tissue boxes with customized advertising. Visit tissue king for more details about our tissue advertising marketing methods.

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Is Print Advertising still alive?

With an increase of online ad, many of my colleague debated that print ad is going away and out of business. Despite the rise in online advertising in recent years, print ad does makes a slide down in ad sales, but print ad still commands big time in Malaysian scenario. Print Ad is a powerful and necessary element of marketing tools. Let’s take a closer look at print advertising and the advantages it has over its online advertising.

Tangibility A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print that gives a sense of acceptability. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam or viruses is enough make people fear of clicking. There is no danger in a print ad.

Branding – Print ads like Tissue Ad Pack printing are excellent for solidifying your brand identity. Your ads should have a consistent visual in terms of fonts, colors and types of images to establish brand recognition & position.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material like Tissue Box Advertising, unlike websites, which are often skimmed in as little as a 10 second visit. Ever wonder why some prefer the house to house leaflets which contains ad for local businesses near your home. Hyper market does this all the time to attract home user who don’t have access to internet.

Less Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a website or a special offer page that lives on the web. The measurement of QR tracking is available in thru Google analytic tool or simply by adding a tiny url link to measure the effectiveness of this QR code marketing.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic, this should not exclude print ad. Overall I find that Malaysian consumer still does prefer the special print leaflets and newspapers to get that special marketing information available in the market and it’s important to reach them. Finding the right balance between various media will ensure a steady business flow, an increase in sales and new customers. Good luck with your offline marketing.

Tissue King, a leading Tissue Advertising & Printing company in Malaysia who helps businesses promote and create brand awareness using Tissue Pack Marketing.

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Why Pocket Tissues are important to us?

We have always been warned that sneezes can spread diseases. Do you know that a single wayward sneeze from a rush-hour LRT commuter can end up giving up to 100 passengers a cold in just five minutes? Unless they are contained in a tissue paper, the germs spread so quickly that within seconds they are being passed on via handrails on escalators or seats on trains. 

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A single sneeze expels 100,000 droplets into the air at a speed of 90 mph. Individual droplets get transferred to handles, rails and other areas constantly held or touched. 

Up to 10 per cent of all commuters will come into contact with an area infected by that one sneeze, in the busiest areas, such as escalators at LRT stations, this amounts to around 100 people during busy hour. 

Regular commuters are well aware of the symptoms of others even though they are not always sensitive. A survey found out that 20% are annoyed by fellow travelers sneezing without using a tissue and 33% are angered by those who cough without covering their mouths.

Men are more likely to be at fault because one in three does not carry a tissue compared with 81% of women. Persistent sniffing gets on the nerves of 12% of travelers, although throat-clearing is only an issue for 3%. But most will either walk away or smile and bear it. Only 8% will actually say anything to an annoying sneezer sitting next to them. 

Perhaps they realize they are just as guilty as two thirds admit to travelling in to work even when they are feeling ill. We can’t totally avoid germs but we can do a lot to stop them spreading, especially when you’re on a crowded LRT train. 

Think of others before you sneeze without a tissue, otherwise in just five minutes you may have infected other LRT commuters and won’t be the only one feeling badly.

It also recommends having a laugh because the immune system is said to work better when we are happy, so reading jokes in your mobile apps may help during your next LRT ride. On top of that, always keep a Pocket Tissue Pack with you all the time.

Have a nice day with your Pocket Tissue….:-)

Courtesy of Malaysia Content Writer

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Designing your business logo

1malaysia.jpg

logo design malaysia

First thing that comes to your mind when starting out your business is usually your company logo. Presenting your unique logo is the most important style factor because it is the foundation for all your other marketing materials like name card, letter head, product packaging, promotions and signs.

Through the use of shade and design, your logo design should indicate the overall picture of what you want your business to express, suggests Inter-brand, a product identification and promotion organization. It should give your customers a feel for what your company is all about.

For example, if you sell beauty products, you will be promoting to health-conscious customers. Your organization product should signify your item’s best benefits — being all-natural and ecologically sound. Creating a simple, no-nonsense business product using world shades and a simply font will provide the impact of an item that is “back to fundamentals,” which is exactly what you want to accomplish. Take that same item and provides it a smooth, high-tech look with fluorescent shades, however, and individuals won’t affiliate your product with the down-to-earth item you’re selling.

Logos come in two basic forms: subjective signs like the rabbit head in Playboy symbol or logotypes, a stylized version of your organization’s name. You can also use a mixture of both. A logotype or font indicates is much easier to remember. If you use a subjective icon, always use it in relationship with your company name.

Trying to design a logo on your own may seem like the best way to avoid the price of going to an experienced design company, which may charge a huge investment for a logo alone. However, be aware that there are a lot of freelance graphic designer who charge less. But don’t seek the services of someone just because of their low price. Find a designer who’s acquainted with your area. If the price still seems irrational, keep in mind that an excellent logo should last at least 5 years. If you look at the amount of that price over a five-year period, it doesn’t seem so bad.

Even if you have an excellent eye for shade and a sense of what you want your logo to look like, you should still seek advice from an experienced designer. Your unique logo is the base for all your promotional gift items, so this is one area where investing a little more now really will pay off later.

Once your logo is done, it’s time to promote your brand to your customers. There are many ways you may choose to promote it. But one unique way of promoting your brand is by using Tissue Pack Advertising or also known as Pocket Tissue Marketing. It’s an easy, effective and unique way to present your product and services to your potential customers in a form of giveaway during your trade show/events.

Tissue King, a pioneer in Tissue Advertising and Marketing in Malaysia since 2005 does customized design tissue packs, tissue boxes and wet tissues for advertising purpose.

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Custom Cube Tissue Boxes

While looking some item in industry in Malaysia. You must have noticed that there are variety of tissue box available with different items of different forms and dimensions. A tissue box which can get your interest would be the one with a cube form, which can be used anywhere with any item.

Many times a company put the company brand on 4 sides of the box only. They create relax of the essential info on the end of the box. Like if we take an example of a tissue box advertising, a company would create the name or logo of the company or company brand on two part or may be four sides sometimes and keep all other details at base or the finishes. This reveals the value of organization’s company brand on the box. A Cube box is the demonstration of the item. If its not excellent and your item within is so excellent, possibilities are there individuals will not go for it just by viewing the overall look of the item.

A cube tissue box can become a cash box for kids too once its completely used up. Put a record on the edges of the box to shut it. Put a distinct cutter machine or blade ( do it by your own and keep the kids away) and create an opening on the box so that kids can quickly put cash in it. Its an simple yet affordable way of creating a cash box for kids. To create it more eye-catching put a wrapping paper of children’s preferred and cover the box with that art paper. It will not only look excellent but kids will also appreciate this. Same like that this cube tissue box can also be used for charitable organisation objective. If you are operating some company for inadequate and desperate and want some resources, you can also use this box for that objective. You can create or sketch the name of your company on the box to tell the individuals clearly about it.

Tissue Box

Cube Tissue Box

At Tissueking, we do 2 types of custom tissue cube boxes for as low as 3000 boxes. Each boxes could accommodate 50 sheets of soft tissues which are easy to pull out and get your message printed in all 6 sides according to your design. it’s a ideal gift to your business partners, buyers, suppliers and potential customers.

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Tissue Pack Marketing

Packs of pocket tissues are often given out free in Japan as a cheap, effective method of advertising. It sure beats getting pesky flyers which are soon thrown away!

Believe it or not, I hardly buy pocket tissues in Japan because I get them for free. When I walked past Yokohama station one day, I brought home five free packs with advertisement inserts.

Once, when I asked my American friend’s teenage daughter for some tissues, she said : “Mrs. Mori, please don’t use the whole pack. You see, I like its cinnamon roll scent.”

Stunned, I asked: “You bought it merely to smell it?”

“Yeah, sort of,” she replied sheepishly. “Well, smell it. Nice, right?”

I didn’t use her tissue paper. Instead, I took a snapshot of it after sniffing it.

I usually have a stock of free tissues (including the wet type) to withdraw from. They came to my rescue last month when I suddenly had stomach ache while shopping.

I panicked when the toilet rolls in a shop’s loo were all used up. Boy, I was relieved upon realising that I had two packets of pocket tissue and a wet pack in my handbag!

Advertising in Japan: A man promoting his newly opened shop in Japan with free pocket tissues.Advertising in Japan: A man promoting his newly opened shop in Japan with free pocket tissues.

Tissue-pack marketing has been a most common (and also an inexpensive) tool in advertising. Compared to flyers, people are more likely to accept a pack of pocket tissues.

A discount coupon is sometimes enclosed in it, thus tempting customers to look at its advertisement (and consequentially retain it whenever they use the tissue).

When an establishment is newly opened, the staff will often stand in front of it, distributing free pocket tissues to passers-by.

Other hot spots to hand out these freebies are outside train stations, near bus stops and at shopping arcades.

There’s little need to buy pocket tissues in Japan as they are often given out free by people advertising their products or services.There’s little need to buy pocket tissues in Japan as they are often given out free by people advertising their products or services.

The concept of tissue-pack marketing first originated in Japan. It was the brainchild of Hiroshi Mori, the founder of Meisei Industrial Co., a paper-goods manufacturer in Kochi prefecture. He was searching for ways to expand demand for paper products. Inspired by the standard-size boxes of tissue (a novelty in the 1960s) imported from the United States, he was struck with the idea of developing the machinery to make pocket-size packs, in l968.

The popularity of using pocket tissues for marketing purposes replaced the most common giveaway item then – matchboxes. Banks were the first purchasers of his company’s pocket tissues to give to clients as part of their customer service.

Distribution of free pocket tissues took to the streets in the 1980s. Even government agencies (and other organisations) are utilising this advertising medium for crime prevention or to raise green consciousness. Recently, I received a pack of tissues with campaign messages against the yakuza (organised crime syndicates).

Four billion packets of free pocket tissues are said to be distributed annually in Japan. To attract attention, the inserted advertisements include pictures of famous artistes such as AKB48 pop singers or other celebrities.

A packet of free tissues with messages campaigning against yakuza organised crime.A packet of free tissues with messages campaigning against yakuza organised crime.

Pocket tissues are incorporated in lucky draws near the end of the year in some shopping districts or department stores. Customers purchasing a certain amount are entitled to draw from a lottery machine and most get pocket tissues as prizes. And to enhance the festive ambience, each pack comes with a cute printed picture of the year’s zodiac animal.

It is quite common to target certain demographics when distributing free tissue packs to passers-by. For example, a company promoting a beauty product for women will go for females.

However, not everyone will take the free packets. Perhaps they have their own and do not wish to stuff their bags or pockets with more pocket tissues?

At a campus, I once saw a table (set up by a driving school) full of promotional pamphlets and free pocket tissues. Even when the school’s employees were not around to man the table, very few students helped themselves to the tissue packs, despite the “feel free to take” note. A Japanese friend also told me that some people will reject free pocket tissues offered on the streets as they do not want to show greed.

Occasionally, I have accidentally laundered packs of tissues together with my clothes. The worst part was disposing of bits of tissues plastered to my clothing!

Despite that minor hiccup, I don’t mind accepting free pocket tissues. How about you?
by SARAH MORI
From TheStar

To promote your business using Tissue Pack Marketing in Malaysia, visit Tissue King.

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