First thing that comes to your mind when starting out your business is usually your company logo. Presenting your unique logo is the most important style factor because it is the foundation for all your other marketing materials like name card, letter head, product packaging, promotions and signs.
Through the use of shade and design, your logo design should indicate the overall picture of what you want your business to express, suggests Inter-brand, a product identification and promotion organization. It should give your customers a feel for what your company is all about.
For example, if you sell beauty products, you will be promoting to health-conscious customers. Your organization product should signify your item’s best benefits — being all-natural and ecologically sound. Creating a simple, no-nonsense business product using world shades and a simply font will provide the impact of an item that is “back to fundamentals,” which is exactly what you want to accomplish. Take that same item and provides it a smooth, high-tech look with fluorescent shades, however, and individuals won’t affiliate your product with the down-to-earth item you’re selling.
Logos come in two basic forms: subjective signs like the rabbit head in Playboy symbol or logotypes, a stylized version of your organization’s name. You can also use a mixture of both. A logotype or font indicates is much easier to remember. If you use a subjective icon, always use it in relationship with your company name.
Trying to design a logo on your own may seem like the best way to avoid the price of going to an experienced design company, which may charge a huge investment for a logo alone. However, be aware that there are a lot of freelance graphic designer who charge less. But don’t seek the services of someone just because of their low price. Find a designer who’s acquainted with your area. If the price still seems irrational, keep in mind that an excellent logo should last at least 5 years. If you look at the amount of that price over a five-year period, it doesn’t seem so bad.
Even if you have an excellent eye for shade and a sense of what you want your logo to look like, you should still seek advice from an experienced designer. Your unique logo is the base for all your promotional gift items, so this is one area where investing a little more now really will pay off later.
Once your logo is done, it’s time to promote your brand to your customers. There are many ways you may choose to promote it. But one unique way of promoting your brand is by using Tissue Pack Advertising or also known as Pocket Tissue Marketing. It’s an easy, effective and unique way to present your product and services to your potential customers in a form of giveaway during your trade show/events.
Tissue King, a pioneer in Tissue Advertising and Marketing in Malaysia since 2005 does customized design tissue packs, tissue boxes and wet tissues for advertising purpose.