Do you need offline advertising for your online business?

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photo courtesy of David Wood

Generate traffic. Produce sales. Increase profits.

Those words are mantra to every business with a Website. But an overwhelming majority of businesses don’t ever reach their goals of mantra.

This is mainly because there seems to be an unwritten code of Web advertising. It states you can only be successful on the Internet if you are using online advertising methods like search engines, banner ads and buying online ad space. True, this should be a factor in any company’s marketing efforts but there’s an old rule of advertising you should consider… offline marketing & advertising.

Flip through any publication. From Newspapers to flyers, these days an advertisement almost looks bare and incomplete without a Website address or QR code. These ads are designed to peak your interest. By going to the Website, a potential customer should find complete details on the product and order information immediately.

There are many offline advertising mediums worth investing in to drive potential customers to your site. One of them which I would like to highlight here is the Print advertising which is fairly inexpensive and has the power to promote your dot com presence effectively.

Print Ad

Print Ad is far from dead. It’s basically the same as someone saying newspapers are dead. Well if you look at the majority of people, they read the news online nowadays. This doesn’t mean the print era is dead though. There are millions and millions of people that pick up a newspaper every day and search for stories that will kindle their burning desire for knowledge.

Print Ad includes everything imaginable like weekly shopping flyer, classified ads, local house flyers, magazine ads, newsletters, coupons, roadside billboards, free tissue pack distribution, company letterhead, even namecards. As long there is paper involved, there’s plenty of opportunity to advertise your Web site.

No matter which method you choose, there are certain guidelines you can follow to turn your potential customers into online consumers. Offer special incentives for visiting your site. More information, discount coupons, contest and online ordering are a good start. Just make your customers feel like they will actually gain something from checking out your Web site.

People are more likely to logon to the Internet than they are to call you or request info by mail. So make your Web site URL stands out in a large font style. Most advertisers hide their URL in tiny print, making it practically impossible to read. While your contact number, address and company name are all important, your URL should get equal consideration if not a bigger type size.

A company that is advertising offline and has a growing presence online must be doing well for themselves. The fact that such company is advertising offline to reach a totally different market immediately instills curiosity into a lot of people.

Offline advertising can open new doors for you and your business; you just have to go about it correctly. Depending on your business needs, you are open to a vast range of advertising options, choose wisely and choose correctly. It doesn’t come cheap, but the Return on Investment is great. The reason you see a lot of companies advertising offline today is because they are reaching out to those “unreachable” people. I’ve checked out a lot of websites that I’ve seen in magazines ad and flyers that interest me and I can undoubtedly tell you that I’m not the only one.

 

Tissue King is a tissue pack marketing specialist in Malaysia who effectively uses offline marketing to advertise businesses using pocket tissues, wallet tissues, tissue box and wet tissue packs.

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Packets of free tissues carrying QR codes in Hangzhou gains popularity

From tour guides to cab fares, system has wide variety of uses. Whenever Feng Xingyu sees a quick response code – a square barcode with an arrangement of black dots – he grabs his smartphone and scans it to see where it will lead him.
 
Sometimes it is to a shopping voucher, other times a video advertisement, but usually it is to the homepage of a business such as a restaurant or bar.
 
QR codes were first designed for the automotive industry. More recently, the system has become popular outside the industry due to its quick readability and large storage capacity compared to standard barcodes.
 
In late November, the 22-year-old student got a surprise when he scanned a pack of tissues he was given as he strolled around West Lake in Hangzhou, capital of East China’s Zhejiang province. Rather than an advert, the code led him to an audio guide to the Leifeng Pagoda, one of the city’s top scenic spots.
 
“It’s awesome – I never imagined a QR code could serve as the trigger for a tourist guide,” he said.
 
Since Dec 1, Hangzhou’s tourism authority has been distributing packets of free tissues carrying QR codes linked to walking tours for visitors.
 
Hangzhou Moving Media, developer of the audio guide, is handing out the packets at bus and railway stations, as well as airports and highway toll stations.
 
However, for general manager Zhang Lei, the idea did not come easily.
 
A keen tourist and a businessman working in paper production for decades, Zhang and his partners have seen increasing applications for QR codes at various scenic spots around the world. The codes link to a video clip, a map or an audio instruction, but Zhang said they are not always easy to use.
 
“Codes were printed on paper bracelets, which can be uncomfortable when the edges scratch the wrist, while others were linked to Web pages that only displayed a screen fixed at the entrance, so when you move forward, the code is useless,” Zhang said.
 
When he returned from tours, he thought that printing codes on tissue packs advertising may be a smart idea, because they are often among items that people carry, alongside a mobile phone.
 
In late November, Moving Media, supported by the Hangzhou authorities, handed out more than 10,000 packs of free tissues that led to audio guides for Hangzhou’s scenic spots.
 
Those who received the tissues said they liked the idea.
 
“They’re easy to use with the help of free Wi-Fi in the city, and I like the design,” said Li Shaohan, a 35-year-old tourist. The only concern for Li – and many other tourists – is the safety of the colorful printing.
 
Zhang said the printing involves water-based dyes that have passed tests by quality-control authorities, and all the colors used are safe and environmentally friendly.
 
“This is the second version of our designs. The first version had more colors, resembling oil painting on a silk scarf. This second version is more abstract, using fewer colors and resembling a Chinese brush painting,” said Shao Juanyi, director of the project.
 
The company has also designed a device that looks like a vending machine and dispenses free tissues.
 
“We will continue to give out tissues for free, but we’ll think of ways to make things profitable, such as including QR codes of restaurants, hotels, leisure services – the market value can be significant,” Zhang said.
 
The company has registered more than 20 patents to protect the intellectual property rights of the audio tour guide system using QR codes on tissue packs.
 
But convenient applications for QR codes do not stop there.
 
Taxi drivers in Hangzhou, Chengdu, Qingdao and Jinan are using QR codes that lead to Alipay accounts to collect fares. Passengers without change or who don’t have their wallets or purses with them can scan the QR codes stamped in the taxis, confirm the fare, then click “pay now” on their smartphones if Alipay is installed.
 
Yuan Haibao, one of the first taxi drivers in Hangzhou to use the application, said, “It takes only five seconds to pay.”
 
The traveling public can also voice their opinions by scanning QR codes. Passengers in Nanjing, capital of East China’s Jiangsu province, can scan the codes in buses to rate quality of service. Buses on some 10 routes are using the system.
 
In Ninghai, Zhejiang province, farmers can scan the QR codes on packs of fertilizer in stores to identify the producers, quality classification and expiry date.
 
“The key point is to learn how to use the applications, which is not that difficult. Once we farmers have mastered the simple procedures, we find it not only interesting but helpful,” said Wang Haofeng, a 29-year-old tea gardener.
 
Experts say the market share of QR code applications can be “tremendous”, but some problems need to be fixed as developers attempt to expand their markets, including security controls and research on user behavior.
 
For system developers, the most important thing is to identify an incentive to make users scan.
 
“Scanning is a simple move, but prompting people to scan is not easy. Users must benefit from scanning and they must be well-informed about the benefits before they reach for their phones,” Zhang said.
 
Xiang Ligang, an Internet expert and CEO of cctime, a Chinese telecommunications Internet portal, said: “More code-reading devices in public spaces are needed to support a smooth QR code system.”
 QR code on Tissue
SOURCE: China Daily
 
About the author: We are Malaysian Premier Tissue Advertiser who make use of tissue pack as a low cost & creative advertising medium. Visit us at Tissue King for more details.
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What’s your marketing premium gifts for 2013?

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If you have completed creating your marketing plan for 2013, make sure you add in some promotional premium gifts to the list. Studies have shown customers who obtained some totally free gifts are more likely to do business with you.

Search for promotional products in search engines and you will get plenty of business’s gift details. Keep in mind there is usually a lowest purchase amount. So create sure ask for a quotation and provides some allocation for some cost range for them. The more you purchase the less expensive it gets. If you come from huge company, look up main supplier for quotation. Here you may need to purchase in countless numbers but you will discover the cost is extremely inexpensive. The key aspect her is to discover something novel and useful. This will encourage your client to use it therefore they will keep it. This should be your promotional purpose.

Some popular promotional items to giveaway:

  1. Tissue pack – very popular in Malaysia & Singapore
  2. Pens – these are really popular
  3. Post it notes
  4. Reusable Eco bags, you can print your company’s logo and addresses
  5. Pen-drive/ USB drive
  6. Key holders
  7. Fridge magnet with customized ads
  8. Calendar
  9. Mugs
  10. T-Shirts

Let me share some ideas on how to use them effectively:

  1. Goodies bags – throw in some of your product brochures, tissue packs, pens, fridge magnet and post it notes inside a Eco bag
  2. Mail out calendars to all existing customers
  3. Print a calendar at the back of business card, so people will find a use for it
  4. USB Drives makes a great door gift
  5. Post free giveaways on your Social media site
  6. Include a promo/discount code with your promotional gifts, this gives your customer an incentive to initiate a business relationship with you

Some reminders

  1. Do not offer a gimmick, be honest and open.
  2. Always evaluate your response rate

Courtesy of gold and fabulous blog

Wishing you all the best in 2013. Happy New Year! 🙂

About us: Tissue King is a pioneer in Tissue Advertising & Marketing in Malaysia.

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Simple Marketing Ideas to implement

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Most small business owners easily get too involved in the day-to-day operations of their business and hardly have time to spend in brainstorming marketing ideas or promotional events. Some even worry that marketing is too expensive, others may find it too time consuming. But without informing who you are and what you sell, how will anyone know? Here are some marketing ideas for those of you who need simple push.

Print the products you sell or services offered on the back of your business cards.

Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit.

Join a trade association or organization related to your industry and create word and mouth marketing.

Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices. Make it catchy and easy to remember.

Develop a website to showcase your products, services and location. Use a memorable URL and include it on all marketing materials.

Start creating your social media site to engage with your customers. Always have a goal and purpose before jumping into this media.

Promote yourself as an expert by writing articles or tips on topics related to your industry. Creating a blog is easy nowadays. But maintaining it is another story.

Provide free t-shirts with your logo to your staff to wear and as giveaway in trade show.

Send newsworthy press releases as often as needed.

Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such as business hours, location, website, etc.

Join a local Chamber of Commerce where you can network with your area business owners.

Place ads in publications your market reads. Be sure to reach the non-English speaking market as well.

Distribute specialty products such as Pens, Tissue Pack, or Mugs with your store’s logo.

Marketing is most effective if done in coordination with other exposure. Remember to tailor each event for your target audience. If your message isn’t being delivered to the right person, it may be a wasted effort.

About us: Tissue King, a tissue marketing & advertising company in Malaysia who help business promote their branding using creative tissue pack.

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What is your brand color?

When it comes to branding, the main elements of a strong and easily recognizable identity is expressing the right colors through a cool graphic design. Without it, the majority of popular brands would not exist in the form as we know them today. So, what is your brand color? A US based Marketo company recently conducted a color research that they presented in a form of an info graphic below, showing why brand colors are important today:

brand color

At Tissue King, we use full color to print your brand Ads on our Tissue Packs. Get your colorful brand in people’s hand today.

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Simple ways to Brand your Business

Branding your business is simple! if you follow the below steps….

What’s the first thing you want people to think of when they see your company name or logo? As a entrepreneur it’s essential you look after your image and reputation. And after determining upon your company name, the next step is to consider your promotion. That is because a excellent powerful brand is easily acknowledged and unique.

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Often companies ignore that brand marketing is far more than just a name, logo, tag line and set of shades. An item is a set of principles that are associated with a business’s goods and services.
The principles you embrace is determined by your company but could consist of advancement, quality, effective, quick, effective, elegant etc. Also promotion is appropriate to your promotion because it is a way of organization and interaction. In fact customers will affiliate manufacturers with specific goods and services. And often a powerful brand can help effect buying choices and encourage someone to choose your goods and services over a rival’s.

Here are four easy steps to help you with branding:-

The graphic effect of your brand is essential. So analysis a number of innovative choices. Make a style brief and consist of concepts and a requirements of design that you like and don’t like. If you have a designer working with you, ask them to put together a few principles based on some of your thoughts and their own analysis.

When developing your brand, think about:
• Vision: What you want your brand to become.
• Promise: What your dedication will be to customers.
• Delivery: How you plan to provide your commitment
• Positioning: How you want to be recognized.

Branding your company is not just about style and elegant tagline. It also needs to link into your company strategy. Let us say you want to develop a aggressive placement technique. You will need to “distinguish” your product/service providing and offer value for your potential viewers. To do this you’ll need to:

• Decide on the potential audiences you wish to engage in.
• Define the characteristics of your company and the industry it plays in.
• Clarify your product/service key benefits and what makes you different from the competitors.

Brand technique may not seem essential to your company NOW but it’s definitely something worth considering early on – even if you are just writing down a few points on a page for referrals.
You see, in the future, excellent promotion makes ‘brand equity’.

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A excellent brand can help to create connections with your customers and build client commitment. It also places value on your goods and services. In addition, if your brand is recognizable in your promotion action, it could increase your reaction rate.
When developing your coverage need to consider how your brand/ logo will appear on premium gifts e.g. T-Shirt, top quality presents like pen & Tissue pack marketing?

Keep in mind to consider logo measurements, font, font size, color and cases as the fundamentals. You may also want to consider different color choices of your logo, position/weighting on multi-branded components too.

Besides style and all the graphic things, it also contains brand wordings and style.
It’s essential to choose on how you’ll handle your brand continually as well as handling the views of anyone who involves with your brand, such as team, providers and customers amongst other categories. This is all part of name management and you should have this in mind at all times.

Finally, whenever someone involves with your brand they should have a positive brand experience. How are you developing your brand into a useful resource for your company marketing?

 

About Tissue King: 
Establish in 2005, Tissue King is a key player in Tissue Pack Marketing in Malaysia & Singapore. We offer branding and marketing service for SME industries to promote their brand using Tissue Pack Cover. 

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Integrating your online and offline marketing

Most companies spend a lot of their earnings on advertising their company off-line and on the internet to their clients. However, many of these companies are losing out on the full benefit of their promotion actions because they are not developing the off-line actions with their on the internet existence.

Integration is very essential because you will be losing out on many clients if the off-line and on the internet are not cooperating. For example, if a probability comes across an marketing for your company without your website deal with in it, they will not be able to access further information and will go to another company.

Also, clients can become very puzzled if there is not obvious relationship between what they see on your website and what is in your catalogues or paper ads. To create sure you are getting the most value for money out of all your promotion, follow the tips below to get your off-line and internet promotion cooperating.

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offline & online marketing

There are several really easy ways to include off-line and internet promotion of your business:

  • Match the look and feel 

Your website and internet promotion needs to look similar to your off-line marketing. If your e-mails don’t look the same as your catalogues or you use a different logo on your website to the one you use in your paper ads, individuals will not acknowledge your product and you will lose clients. So create sure your corporate colors and your logo are constant throughout all your promotion.

  • Use the same catch words and messages

Any catch words or information that you include in one of your promotion actions should be carried over into all of them. Your main company motto should appear on every piece of promotion material that you create, and information from particular off-line strategies should appear on your website. The best way to get individuals to remember you product and become your clients is reliability, so create sure you use the same information in all your promotion tools.

  • Put your website deal on everything 

This is by far the most convenient way to include your off-line and internet promotion, and it is usually the most neglected. Your website deal with needs to appear on absolutely everything – there is no point having one if you are not informing individuals about it. Put it on your cards, letterheads, accounts, catalogues, clothing, outdoor, also in your tissue pack ad and in every single marketing you create. This will increase your website visitors and your prospects.

  • Use the keywords and words that appear in your off-line ads

Everyone in company is referring to keywords and words, because they have become one of the most key elements in promotion strategies. To get your off-line and on the internet actions cooperating, you need to use the keywords and words from your off-line ads in your website or bid for them on google. This will create sure that individuals who see your ad and then look for for something they read in it will be instructed to your site.

  • Link squeeze webpage to your ads:

For your promotional initiatives to be successful, they must have squeeze webpages on your website. To fully include your off-line and internet promotion, any strategies that you run must be connected to a website. So if a probability recognizes your paper ad with a particular provide, they can type in the URL in the ad and be taken to a web page that is all about the provide they saw in the ad. Your provide will generate far more brings and revenue if it links to an effective website.

About us:

As a Tissue Marketing Expert, we will make sure your brand get noticed and follow the simple rule of integrating both your offline & online marketing needs.

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10 simple ways to market & promote your business for low-cost in Malaysia

This is the answer to the small business owners continuing dilemma of a small advertising budget. A lot of creativity can outweigh the problem of not enough cash. You don’t have to pay for expensive newspaper or billboard ads to get noticed. This is what we called Guerrilla Marketing which simply means methods of marketing with minimal resources for maximum results.

Here are 10 simple marketing ideas to get you started:

  1. Give your product away for free. When Mr. X couldn’t sell any fruit juice in his kiosk stall, he loaded up trays of the fresh juice in small cup and walked through the mall giving them away. Once people tried one, they will come back for more.
  2. Print your website address on back of your car and drive through your city.
  3. Host an event for a local charity. Have a free cooking lesson to your community friends. It will show you’re community minded and care about people as well as business.
  4. Print Tissue Pack Marketing message that tell about a great offer. Giveaway them free in every restaurant, coffee shop, grocery store, mall, and beauty shop in town. Don’t just tell about your business, though. Make sure you’re offering a valuable discount or redeem voucher.

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    Free Tissue Distribution

  5. Write a column for your local newspaper offering tips and advice regarding your business industry. This will brand you as the local “expert” in your industry.
  6. Give presentations to local schools, service clubs, libraries, and networking section. Always have your name and website address on the worksheets you hand out. Have plenty of business cards also.
  7. Join your local business networking section to get noticed.
  8. Print your business ad on a T-Shirt and wear it, plus give out to employees or friends.
  9. Use social media sites such as Facebook and Twitter to make business announcements. Let everyone know when you publish a new article, make a new blog post, or launch a new product.
  10. Create a video clip and post it in YouTube. Be passionate about your business and let it show in your video. Just make sure it offer concise information and have decent sound quality. 🙂

Hope the above points helps promote your business by keeping your budget low and get effective response. Good luck on your Guerrilla marketing.

About us:
Tissue King is a tissue pack marketing company which offer a powerful, direct-to-consumer marketing tool that captures the attention of a relaxed individual for an extended period of time. Tissue King has everything in place to create a buzz around your brand and get you an unprecedented return on investment.

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How Wallet Tissue Ad can put money into your Wallet?

So what is Wallet Tissue Advertising all about? A new and exciting way to advertise has arrived in Malaysia, this form of advertising is increasing business profit by 100 percent in some cases worldwide.

Companies in Malaysia are now looking for a new way to get their sales projection figures meet, by looking for a fresh and interesting way to advertise.  The marketing Investments that you have made in the past on advertising might not have got you quite what you wanted! So start thinking outside the box and get that competitive edge.

This concept was born in Japan and is now available to you in Malaysia.  Tissue King has created a new platform for your target audience to have your brand placed right into their hands.  Wallet Tissue advertising will also compliment marketing mix that you currently have running.

Wallet Tissue Ads promote a positive message and allows you to communicate your marketing message directly to your target audience, by giving something for free that will be used over and over again! While the uniquely personal nature of the wallet tissue packs guarantees that your audience will have repeated exposures to your message at least 8-10 times, if not more. Which in turn will create a feel good feeling to your brand? How good is that?

Your Brand is the most important part of your business, how you get your message out there in an affective yet creative way will get you even more noticed. 

Tissue King’s Wallet Tissue Pack consists of 4 sides to display your marketing message. Plus you have an option to insert a coupon/redemption card. Each Wallet Tissue Pack may have 8 or 10 soft tissue sheets. It’s ideal to use during events, exhibitions, road show giveaway, and product launching or as marketing material. You may visit our wallet tissue site to view samples and photos.

Tissue King walet tissue

Malaysian Wallet Tissue

Tissue King is a leading Tissue Marketing & Branding expert in Malaysia.

By Malaysian Content Writer

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Why Tissue Advertising (Tissue Pack Marketing)?

If you’ve been to Japan, you might have noticed the trendy practice of tissue-pack marketing. Companies hire agencies to distribute small tissue packs with advertisements. These tissue packs are then handed out at crowded city areas to various types of consumer. Some target only men or women, depending on the product/service advertised.

free tissue distributed in the street

Around 4 billion tissue packs are distributed every year in Japan. An survey of over 100,000 consumer’s show that 76% will accept the tissue packs, with over 50% saying that they’ll definitely look at the advertisement on the tissue pack. In terms of appeal, tissue packs are more welcome than flyers and are more likely to be retained by the recipient. Some of the tissue advertising is related to travel agencies, banking companies, health fitness clubs, optical chains, restaurants and pubs.

Why would such a business use tissues to promote their message?

Because in Japan, tissue pack advertisement is a proven and inexpensive way to advertise a business. For a cost of as little as ¥10 to ¥25 you can get your message directly into the hands of potential customers . What’s more, consumers who accept the tissues are likely to actually read your advertisement proving to return up to 10 times the conversion rates compared to established forms of marketing.

People need them in their daily life and their lifespan is not limited to the time it takes to look at the ad, before throwing it away. Flyers and leaflets easily go in the bin, while tissues can be kept and gradually used for a period of time. Some consumers are likely to glance at your ad several times before they use up all the tissues.

What will the consumer see? Alongside the offer/discounts, company logos, phone numbers, website and addresses are usually the basic information included in the advertising inserts. Large and small companies often use tissue-pack marketing as a general branding strategy or a specific tactic to launch a new product or service offer.

It’s a simple but useful way to spread a marketing message and reach the people you want to target. There are two main things I like about it:

1. It is more than an advertisement. It is useful to the recipient. Bundled value asset (tissue paper) facilitates initial acceptance of ad message. It may also increase overall retention.
2. It is persistent. The message usually stays with the consumer for the lifespan of the pack: there is continual and repeated exposure over a period of time.

Japan is still the main market player for tissue advertising, but the practice is beginning to spread overseas especially in Malaysia. We at TissueKing.com introduced this tissue marketing to Malaysian market and its getting popular now. We specialized in Tissue Card Ad, Wallet Tissue Ad & Tissue Box Ad.

Post by Content Writer

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