Posts Tagged With: premium gifts

Designing your business logo

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logo design malaysia

First thing that comes to your mind when starting out your business is usually your company logo. Presenting your unique logo is the most important style factor because it is the foundation for all your other marketing materials like name card, letter head, product packaging, promotions and signs.

Through the use of shade and design, your logo design should indicate the overall picture of what you want your business to express, suggests Inter-brand, a product identification and promotion organization. It should give your customers a feel for what your company is all about.

For example, if you sell beauty products, you will be promoting to health-conscious customers. Your organization product should signify your item’s best benefits — being all-natural and ecologically sound. Creating a simple, no-nonsense business product using world shades and a simply font will provide the impact of an item that is “back to fundamentals,” which is exactly what you want to accomplish. Take that same item and provides it a smooth, high-tech look with fluorescent shades, however, and individuals won’t affiliate your product with the down-to-earth item you’re selling.

Logos come in two basic forms: subjective signs like the rabbit head in Playboy symbol or logotypes, a stylized version of your organization’s name. You can also use a mixture of both. A logotype or font indicates is much easier to remember. If you use a subjective icon, always use it in relationship with your company name.

Trying to design a logo on your own may seem like the best way to avoid the price of going to an experienced design company, which may charge a huge investment for a logo alone. However, be aware that there are a lot of freelance graphic designer who charge less. But don’t seek the services of someone just because of their low price. Find a designer who’s acquainted with your area. If the price still seems irrational, keep in mind that an excellent logo should last at least 5 years. If you look at the amount of that price over a five-year period, it doesn’t seem so bad.

Even if you have an excellent eye for shade and a sense of what you want your logo to look like, you should still seek advice from an experienced designer. Your unique logo is the base for all your promotional gift items, so this is one area where investing a little more now really will pay off later.

Once your logo is done, it’s time to promote your brand to your customers. There are many ways you may choose to promote it. But one unique way of promoting your brand is by using Tissue Pack Advertising or also known as Pocket Tissue Marketing. It’s an easy, effective and unique way to present your product and services to your potential customers in a form of giveaway during your trade show/events.

Tissue King, a pioneer in Tissue Advertising and Marketing in Malaysia since 2005 does customized design tissue packs, tissue boxes and wet tissues for advertising purpose.

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What’s your marketing premium gifts for 2013?

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If you have completed creating your marketing plan for 2013, make sure you add in some promotional premium gifts to the list. Studies have shown customers who obtained some totally free gifts are more likely to do business with you.

Search for promotional products in search engines and you will get plenty of business’s gift details. Keep in mind there is usually a lowest purchase amount. So create sure ask for a quotation and provides some allocation for some cost range for them. The more you purchase the less expensive it gets. If you come from huge company, look up main supplier for quotation. Here you may need to purchase in countless numbers but you will discover the cost is extremely inexpensive. The key aspect her is to discover something novel and useful. This will encourage your client to use it therefore they will keep it. This should be your promotional purpose.

Some popular promotional items to giveaway:

  1. Tissue pack – very popular in Malaysia & Singapore
  2. Pens – these are really popular
  3. Post it notes
  4. Reusable Eco bags, you can print your company’s logo and addresses
  5. Pen-drive/ USB drive
  6. Key holders
  7. Fridge magnet with customized ads
  8. Calendar
  9. Mugs
  10. T-Shirts

Let me share some ideas on how to use them effectively:

  1. Goodies bags – throw in some of your product brochures, tissue packs, pens, fridge magnet and post it notes inside a Eco bag
  2. Mail out calendars to all existing customers
  3. Print a calendar at the back of business card, so people will find a use for it
  4. USB Drives makes a great door gift
  5. Post free giveaways on your Social media site
  6. Include a promo/discount code with your promotional gifts, this gives your customer an incentive to initiate a business relationship with you

Some reminders

  1. Do not offer a gimmick, be honest and open.
  2. Always evaluate your response rate

Courtesy of gold and fabulous blog

Wishing you all the best in 2013. Happy New Year! 🙂

About us: Tissue King is a pioneer in Tissue Advertising & Marketing in Malaysia.

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Simple Marketing Ideas to implement

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Most small business owners easily get too involved in the day-to-day operations of their business and hardly have time to spend in brainstorming marketing ideas or promotional events. Some even worry that marketing is too expensive, others may find it too time consuming. But without informing who you are and what you sell, how will anyone know? Here are some marketing ideas for those of you who need simple push.

Print the products you sell or services offered on the back of your business cards.

Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit.

Join a trade association or organization related to your industry and create word and mouth marketing.

Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices. Make it catchy and easy to remember.

Develop a website to showcase your products, services and location. Use a memorable URL and include it on all marketing materials.

Start creating your social media site to engage with your customers. Always have a goal and purpose before jumping into this media.

Promote yourself as an expert by writing articles or tips on topics related to your industry. Creating a blog is easy nowadays. But maintaining it is another story.

Provide free t-shirts with your logo to your staff to wear and as giveaway in trade show.

Send newsworthy press releases as often as needed.

Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such as business hours, location, website, etc.

Join a local Chamber of Commerce where you can network with your area business owners.

Place ads in publications your market reads. Be sure to reach the non-English speaking market as well.

Distribute specialty products such as Pens, Tissue Pack, or Mugs with your store’s logo.

Marketing is most effective if done in coordination with other exposure. Remember to tailor each event for your target audience. If your message isn’t being delivered to the right person, it may be a wasted effort.

About us: Tissue King, a tissue marketing & advertising company in Malaysia who help business promote their branding using creative tissue pack.

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What is your brand color?

When it comes to branding, the main elements of a strong and easily recognizable identity is expressing the right colors through a cool graphic design. Without it, the majority of popular brands would not exist in the form as we know them today. So, what is your brand color? A US based Marketo company recently conducted a color research that they presented in a form of an info graphic below, showing why brand colors are important today:

brand color

At Tissue King, we use full color to print your brand Ads on our Tissue Packs. Get your colorful brand in people’s hand today.

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Simple ways to Brand your Business

Branding your business is simple! if you follow the below steps….

What’s the first thing you want people to think of when they see your company name or logo? As a entrepreneur it’s essential you look after your image and reputation. And after determining upon your company name, the next step is to consider your promotion. That is because a excellent powerful brand is easily acknowledged and unique.

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Often companies ignore that brand marketing is far more than just a name, logo, tag line and set of shades. An item is a set of principles that are associated with a business’s goods and services.
The principles you embrace is determined by your company but could consist of advancement, quality, effective, quick, effective, elegant etc. Also promotion is appropriate to your promotion because it is a way of organization and interaction. In fact customers will affiliate manufacturers with specific goods and services. And often a powerful brand can help effect buying choices and encourage someone to choose your goods and services over a rival’s.

Here are four easy steps to help you with branding:-

The graphic effect of your brand is essential. So analysis a number of innovative choices. Make a style brief and consist of concepts and a requirements of design that you like and don’t like. If you have a designer working with you, ask them to put together a few principles based on some of your thoughts and their own analysis.

When developing your brand, think about:
• Vision: What you want your brand to become.
• Promise: What your dedication will be to customers.
• Delivery: How you plan to provide your commitment
• Positioning: How you want to be recognized.

Branding your company is not just about style and elegant tagline. It also needs to link into your company strategy. Let us say you want to develop a aggressive placement technique. You will need to “distinguish” your product/service providing and offer value for your potential viewers. To do this you’ll need to:

• Decide on the potential audiences you wish to engage in.
• Define the characteristics of your company and the industry it plays in.
• Clarify your product/service key benefits and what makes you different from the competitors.

Brand technique may not seem essential to your company NOW but it’s definitely something worth considering early on – even if you are just writing down a few points on a page for referrals.
You see, in the future, excellent promotion makes ‘brand equity’.

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A excellent brand can help to create connections with your customers and build client commitment. It also places value on your goods and services. In addition, if your brand is recognizable in your promotion action, it could increase your reaction rate.
When developing your coverage need to consider how your brand/ logo will appear on premium gifts e.g. T-Shirt, top quality presents like pen & Tissue pack marketing?

Keep in mind to consider logo measurements, font, font size, color and cases as the fundamentals. You may also want to consider different color choices of your logo, position/weighting on multi-branded components too.

Besides style and all the graphic things, it also contains brand wordings and style.
It’s essential to choose on how you’ll handle your brand continually as well as handling the views of anyone who involves with your brand, such as team, providers and customers amongst other categories. This is all part of name management and you should have this in mind at all times.

Finally, whenever someone involves with your brand they should have a positive brand experience. How are you developing your brand into a useful resource for your company marketing?

 

About Tissue King: 
Establish in 2005, Tissue King is a key player in Tissue Pack Marketing in Malaysia & Singapore. We offer branding and marketing service for SME industries to promote their brand using Tissue Pack Cover. 

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WAYS TO PROMOTE YOUR BUSINESS

Most marketing experts tell you to monitor your brand and to be responsive to the needs of your off-line customers, but rarely do they tell you what to do when you have no customers to follow you.

What do you do if no one knows about your brand? Below are few ways to get them to know your product and services.

  1. Word and mouth marketing is the easiest and cost free method to spread the information about your business. Simply talking to your potential customers and explaining the benefits of your products and services.
  2. Advertising always the answer for spreading message about your business to the outside world. There are many ways and medium to advertise your message. Low cost advertising like distributing flyers, leaflets and giveaways o general public is a easy way to start.
  3. Getting your business online via website. You don’t have to create a high class flashy websites to grab user’s attention. A simple website which could provide enough messages about your business is enough to start off. A simple website design will cost less than RM1,000 to develop and can be up within 1 week. Visit heyam for further details on how to get a website for your business within 1 week.
  4. Creative marketing method like Tissue Advertising will attract your customer’s attention. A message around the packaging of tissue pack is enough to expose your services and products detail to your target market. Visit TissueKing to further understand about Tissue Advertising.
  5. Internet plays a great role in getting your business promoted today. Social Media as they call it, is becoming a key player to build your brands. Facebook, Twitter and many more tools are emerging daily to help small business to capture huge online audience.  Go for it and give it a try.
  6. Premium gifts like keychains, Pen, Stickers and many other corporate gifts could help promote your business and brand. Customers always like free giveaways and will always keep your gifts.

Hope this tips helps you in promoting your business.

Cheers,
Tissue king

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