Most small business owners easily get too involved in the day-to-day operations of their business and hardly have time to spend in brainstorming marketing ideas or promotional events. Some even worry that marketing is too expensive, others may find it too time consuming. But without informing who you are and what you sell, how will anyone know? Here are some marketing ideas for those of you who need simple push.
Print the products you sell or services offered on the back of your business cards.
Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit.
Join a trade association or organization related to your industry and create word and mouth marketing.
Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices. Make it catchy and easy to remember.
Develop a website to showcase your products, services and location. Use a memorable URL and include it on all marketing materials.
Start creating your social media site to engage with your customers. Always have a goal and purpose before jumping into this media.
Promote yourself as an expert by writing articles or tips on topics related to your industry. Creating a blog is easy nowadays. But maintaining it is another story.
Provide free t-shirts with your logo to your staff to wear and as giveaway in trade show.
Send newsworthy press releases as often as needed.
Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such as business hours, location, website, etc.
Join a local Chamber of Commerce where you can network with your area business owners.
Place ads in publications your market reads. Be sure to reach the non-English speaking market as well.
Distribute specialty products such as Pens, Tissue Pack, or Mugs with your store’s logo.
Marketing is most effective if done in coordination with other exposure. Remember to tailor each event for your target audience. If your message isn’t being delivered to the right person, it may be a wasted effort.
About us: Tissue King, a tissue marketing & advertising company in Malaysia who help business promote their branding using creative tissue pack.