Posts Tagged With: Tissue Advertising

Tissue Issue

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Packs of pocket tissues are often given out free in Japan as a cheap, effective method of advertising. It sure beats getting pesky flyers which are soon thrown away!

Believe it or not, I hardly buy pocket tissues in Japan because I get them for free. When I walked past Yokohama station one day, I brought home five free packs with advertisement inserts.

Once, when I asked my American friend’s teenage daughter for some tissues, she said : “Mrs. Mori, please don’t use the whole pack. You see, I like its cinnamon roll scent.”

Stunned, I asked: “You bought it merely to smell it?”

“Yeah, sort of,” she replied sheepishly. “Well, smell it. Nice, right?”

I didn’t use her tissue paper. Instead, I took a snapshot of it after sniffing it.

I usually have a stock of free tissues (including the wet type) to withdraw from. They came to my rescue last month when I suddenly had stomach ache while shopping.

I panicked when the toilet rolls in a shop’s loo were all used up. Boy, I was relieved upon realising that I had two packets of pocket tissue and a wet pack in my handbag!

Tissue-pack marketing has been a most common (and also an inexpensive) tool in advertising. Compared to flyers, people are more likely to accept a pack of pocket tissues.

A discount coupon is sometimes enclosed in it, thus tempting customers to look at its advertisement (and consequentially retain it whenever they use the tissue).

When an establishment is newly opened, the staff will often stand in front of it, distributing free pocket tissues to passers-by.

Other hot spots to hand out these freebies are outside train stations, near bus stops and at shopping arcades.

The concept of tissue-pack marketing first originated in Japan. It was the brainchild of Hiroshi Mori, the founder of Meisei Industrial Co., a paper-goods manufacturer in Kochi prefecture. He was searching for ways to expand demand for paper products. Inspired by the standard-size boxes of tissue (a novelty in the 1960s) imported from the United States, he was struck with the idea of developing the machinery to make pocket-size packs, in l968.

The popularity of using pocket tissues for marketing purposes replaced the most common giveaway item then – matchboxes. Banks were the first purchasers of his company’s pocket tissues to give to clients as part of their customer service.

Distribution of free pocket tissues took to the streets in the 1980s. Even government agencies (and other organisations) are utilising this advertising medium for crime prevention or to raise green consciousness. Recently, I received a pack of tissues with campaign messages against the yakuza (organised crime syndicates).

Four billion packets of free pocket tissues are said to be distributed annually in Japan. To attract attention, the inserted advertisements include pictures of famous artistes such as AKB48 pop singers or other celebrities.

Pocket tissues are incorporated in lucky draws near the end of the year in some shopping districts or department stores. Customers purchasing a certain amount are entitled to draw from a lottery machine and most get pocket tissues as prizes. And to enhance the festive ambience, each pack comes with a cute printed picture of the year’s zodiac animal.

It is quite common to target certain demographics when distributing free tissue packs to passers-by. For example, a company promoting a beauty product for women will go for females.

However, not everyone will take the free packets. Perhaps they have their own and do not wish to stuff their bags or pockets with more pocket tissues?

At a campus, I once saw a table (set up by a driving school) full of promotional pamphlets and free pocket tissues. Even when the school’s employees were not around to man the table, very few students helped themselves to the tissue packs, despite the “feel free to take” note. A Japanese friend also told me that some people will reject free pocket tissues offered on the streets as they do not want to show greed.

Despite that minor hiccup, I don’t mind accepting free pocket tissues. How about you?

Sarah Mori, a Malaysian married to a Japanese, has been living in Japan since 1992. This article was first published in The Star newspaper on 18th Feb 2013. For more detail on Pocket Tissue marketing, visit TissueKing.com

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Japan’s scariest toilet paper

Do you read in the bathroom? Well, you might appreciate this new literary experience—a horror story in the form of toilet paper!

Each roll is printed with several copies of Drop, a nine-chapter novella written by Koji Suzuki, author of the Ring cycle of novels, which has been made into films in both Japan and Hollywood.

According to the manufacturer, Hayashi Paper, the disposable bathroom wipes would be “a horror experience in the toilet,” and will be sold for 210 yen ($2.20) each starting soon on the internet and department stores.

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Article source: dailycontributor.com

We don’t produce toilet rolls, but we create and produce marketing materials using pocket tissue packs and tissue boxes with customized advertising. Visit tissue king for more details about our tissue advertising marketing methods.

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Tissue Pack Marketing

Packs of pocket tissues are often given out free in Japan as a cheap, effective method of advertising. It sure beats getting pesky flyers which are soon thrown away!

Believe it or not, I hardly buy pocket tissues in Japan because I get them for free. When I walked past Yokohama station one day, I brought home five free packs with advertisement inserts.

Once, when I asked my American friend’s teenage daughter for some tissues, she said : “Mrs. Mori, please don’t use the whole pack. You see, I like its cinnamon roll scent.”

Stunned, I asked: “You bought it merely to smell it?”

“Yeah, sort of,” she replied sheepishly. “Well, smell it. Nice, right?”

I didn’t use her tissue paper. Instead, I took a snapshot of it after sniffing it.

I usually have a stock of free tissues (including the wet type) to withdraw from. They came to my rescue last month when I suddenly had stomach ache while shopping.

I panicked when the toilet rolls in a shop’s loo were all used up. Boy, I was relieved upon realising that I had two packets of pocket tissue and a wet pack in my handbag!

Advertising in Japan: A man promoting his newly opened shop in Japan with free pocket tissues.Advertising in Japan: A man promoting his newly opened shop in Japan with free pocket tissues.

Tissue-pack marketing has been a most common (and also an inexpensive) tool in advertising. Compared to flyers, people are more likely to accept a pack of pocket tissues.

A discount coupon is sometimes enclosed in it, thus tempting customers to look at its advertisement (and consequentially retain it whenever they use the tissue).

When an establishment is newly opened, the staff will often stand in front of it, distributing free pocket tissues to passers-by.

Other hot spots to hand out these freebies are outside train stations, near bus stops and at shopping arcades.

There’s little need to buy pocket tissues in Japan as they are often given out free by people advertising their products or services.There’s little need to buy pocket tissues in Japan as they are often given out free by people advertising their products or services.

The concept of tissue-pack marketing first originated in Japan. It was the brainchild of Hiroshi Mori, the founder of Meisei Industrial Co., a paper-goods manufacturer in Kochi prefecture. He was searching for ways to expand demand for paper products. Inspired by the standard-size boxes of tissue (a novelty in the 1960s) imported from the United States, he was struck with the idea of developing the machinery to make pocket-size packs, in l968.

The popularity of using pocket tissues for marketing purposes replaced the most common giveaway item then – matchboxes. Banks were the first purchasers of his company’s pocket tissues to give to clients as part of their customer service.

Distribution of free pocket tissues took to the streets in the 1980s. Even government agencies (and other organisations) are utilising this advertising medium for crime prevention or to raise green consciousness. Recently, I received a pack of tissues with campaign messages against the yakuza (organised crime syndicates).

Four billion packets of free pocket tissues are said to be distributed annually in Japan. To attract attention, the inserted advertisements include pictures of famous artistes such as AKB48 pop singers or other celebrities.

A packet of free tissues with messages campaigning against yakuza organised crime.A packet of free tissues with messages campaigning against yakuza organised crime.

Pocket tissues are incorporated in lucky draws near the end of the year in some shopping districts or department stores. Customers purchasing a certain amount are entitled to draw from a lottery machine and most get pocket tissues as prizes. And to enhance the festive ambience, each pack comes with a cute printed picture of the year’s zodiac animal.

It is quite common to target certain demographics when distributing free tissue packs to passers-by. For example, a company promoting a beauty product for women will go for females.

However, not everyone will take the free packets. Perhaps they have their own and do not wish to stuff their bags or pockets with more pocket tissues?

At a campus, I once saw a table (set up by a driving school) full of promotional pamphlets and free pocket tissues. Even when the school’s employees were not around to man the table, very few students helped themselves to the tissue packs, despite the “feel free to take” note. A Japanese friend also told me that some people will reject free pocket tissues offered on the streets as they do not want to show greed.

Occasionally, I have accidentally laundered packs of tissues together with my clothes. The worst part was disposing of bits of tissues plastered to my clothing!

Despite that minor hiccup, I don’t mind accepting free pocket tissues. How about you?
by SARAH MORI
From TheStar

To promote your business using Tissue Pack Marketing in Malaysia, visit Tissue King.

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What’s your marketing premium gifts for 2013?

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If you have completed creating your marketing plan for 2013, make sure you add in some promotional premium gifts to the list. Studies have shown customers who obtained some totally free gifts are more likely to do business with you.

Search for promotional products in search engines and you will get plenty of business’s gift details. Keep in mind there is usually a lowest purchase amount. So create sure ask for a quotation and provides some allocation for some cost range for them. The more you purchase the less expensive it gets. If you come from huge company, look up main supplier for quotation. Here you may need to purchase in countless numbers but you will discover the cost is extremely inexpensive. The key aspect her is to discover something novel and useful. This will encourage your client to use it therefore they will keep it. This should be your promotional purpose.

Some popular promotional items to giveaway:

  1. Tissue pack – very popular in Malaysia & Singapore
  2. Pens – these are really popular
  3. Post it notes
  4. Reusable Eco bags, you can print your company’s logo and addresses
  5. Pen-drive/ USB drive
  6. Key holders
  7. Fridge magnet with customized ads
  8. Calendar
  9. Mugs
  10. T-Shirts

Let me share some ideas on how to use them effectively:

  1. Goodies bags – throw in some of your product brochures, tissue packs, pens, fridge magnet and post it notes inside a Eco bag
  2. Mail out calendars to all existing customers
  3. Print a calendar at the back of business card, so people will find a use for it
  4. USB Drives makes a great door gift
  5. Post free giveaways on your Social media site
  6. Include a promo/discount code with your promotional gifts, this gives your customer an incentive to initiate a business relationship with you

Some reminders

  1. Do not offer a gimmick, be honest and open.
  2. Always evaluate your response rate

Courtesy of gold and fabulous blog

Wishing you all the best in 2013. Happy New Year! 🙂

About us: Tissue King is a pioneer in Tissue Advertising & Marketing in Malaysia.

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10 simple ways to market & promote your business for low-cost in Malaysia

This is the answer to the small business owners continuing dilemma of a small advertising budget. A lot of creativity can outweigh the problem of not enough cash. You don’t have to pay for expensive newspaper or billboard ads to get noticed. This is what we called Guerrilla Marketing which simply means methods of marketing with minimal resources for maximum results.

Here are 10 simple marketing ideas to get you started:

  1. Give your product away for free. When Mr. X couldn’t sell any fruit juice in his kiosk stall, he loaded up trays of the fresh juice in small cup and walked through the mall giving them away. Once people tried one, they will come back for more.
  2. Print your website address on back of your car and drive through your city.
  3. Host an event for a local charity. Have a free cooking lesson to your community friends. It will show you’re community minded and care about people as well as business.
  4. Print Tissue Pack Marketing message that tell about a great offer. Giveaway them free in every restaurant, coffee shop, grocery store, mall, and beauty shop in town. Don’t just tell about your business, though. Make sure you’re offering a valuable discount or redeem voucher.

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    Free Tissue Distribution

  5. Write a column for your local newspaper offering tips and advice regarding your business industry. This will brand you as the local “expert” in your industry.
  6. Give presentations to local schools, service clubs, libraries, and networking section. Always have your name and website address on the worksheets you hand out. Have plenty of business cards also.
  7. Join your local business networking section to get noticed.
  8. Print your business ad on a T-Shirt and wear it, plus give out to employees or friends.
  9. Use social media sites such as Facebook and Twitter to make business announcements. Let everyone know when you publish a new article, make a new blog post, or launch a new product.
  10. Create a video clip and post it in YouTube. Be passionate about your business and let it show in your video. Just make sure it offer concise information and have decent sound quality. 🙂

Hope the above points helps promote your business by keeping your budget low and get effective response. Good luck on your Guerrilla marketing.

About us:
Tissue King is a tissue pack marketing company which offer a powerful, direct-to-consumer marketing tool that captures the attention of a relaxed individual for an extended period of time. Tissue King has everything in place to create a buzz around your brand and get you an unprecedented return on investment.

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