Posts Tagged With: tissue box

Tissue Issue

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Packs of pocket tissues are often given out free in Japan as a cheap, effective method of advertising. It sure beats getting pesky flyers which are soon thrown away!

Believe it or not, I hardly buy pocket tissues in Japan because I get them for free. When I walked past Yokohama station one day, I brought home five free packs with advertisement inserts.

Once, when I asked my American friend’s teenage daughter for some tissues, she said : “Mrs. Mori, please don’t use the whole pack. You see, I like its cinnamon roll scent.”

Stunned, I asked: “You bought it merely to smell it?”

“Yeah, sort of,” she replied sheepishly. “Well, smell it. Nice, right?”

I didn’t use her tissue paper. Instead, I took a snapshot of it after sniffing it.

I usually have a stock of free tissues (including the wet type) to withdraw from. They came to my rescue last month when I suddenly had stomach ache while shopping.

I panicked when the toilet rolls in a shop’s loo were all used up. Boy, I was relieved upon realising that I had two packets of pocket tissue and a wet pack in my handbag!

Tissue-pack marketing has been a most common (and also an inexpensive) tool in advertising. Compared to flyers, people are more likely to accept a pack of pocket tissues.

A discount coupon is sometimes enclosed in it, thus tempting customers to look at its advertisement (and consequentially retain it whenever they use the tissue).

When an establishment is newly opened, the staff will often stand in front of it, distributing free pocket tissues to passers-by.

Other hot spots to hand out these freebies are outside train stations, near bus stops and at shopping arcades.

The concept of tissue-pack marketing first originated in Japan. It was the brainchild of Hiroshi Mori, the founder of Meisei Industrial Co., a paper-goods manufacturer in Kochi prefecture. He was searching for ways to expand demand for paper products. Inspired by the standard-size boxes of tissue (a novelty in the 1960s) imported from the United States, he was struck with the idea of developing the machinery to make pocket-size packs, in l968.

The popularity of using pocket tissues for marketing purposes replaced the most common giveaway item then – matchboxes. Banks were the first purchasers of his company’s pocket tissues to give to clients as part of their customer service.

Distribution of free pocket tissues took to the streets in the 1980s. Even government agencies (and other organisations) are utilising this advertising medium for crime prevention or to raise green consciousness. Recently, I received a pack of tissues with campaign messages against the yakuza (organised crime syndicates).

Four billion packets of free pocket tissues are said to be distributed annually in Japan. To attract attention, the inserted advertisements include pictures of famous artistes such as AKB48 pop singers or other celebrities.

Pocket tissues are incorporated in lucky draws near the end of the year in some shopping districts or department stores. Customers purchasing a certain amount are entitled to draw from a lottery machine and most get pocket tissues as prizes. And to enhance the festive ambience, each pack comes with a cute printed picture of the year’s zodiac animal.

It is quite common to target certain demographics when distributing free tissue packs to passers-by. For example, a company promoting a beauty product for women will go for females.

However, not everyone will take the free packets. Perhaps they have their own and do not wish to stuff their bags or pockets with more pocket tissues?

At a campus, I once saw a table (set up by a driving school) full of promotional pamphlets and free pocket tissues. Even when the school’s employees were not around to man the table, very few students helped themselves to the tissue packs, despite the “feel free to take” note. A Japanese friend also told me that some people will reject free pocket tissues offered on the streets as they do not want to show greed.

Despite that minor hiccup, I don’t mind accepting free pocket tissues. How about you?

Sarah Mori, a Malaysian married to a Japanese, has been living in Japan since 1992. This article was first published in The Star newspaper on 18th Feb 2013. For more detail on Pocket Tissue marketing, visit TissueKing.com

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Designing your business logo

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logo design malaysia

First thing that comes to your mind when starting out your business is usually your company logo. Presenting your unique logo is the most important style factor because it is the foundation for all your other marketing materials like name card, letter head, product packaging, promotions and signs.

Through the use of shade and design, your logo design should indicate the overall picture of what you want your business to express, suggests Inter-brand, a product identification and promotion organization. It should give your customers a feel for what your company is all about.

For example, if you sell beauty products, you will be promoting to health-conscious customers. Your organization product should signify your item’s best benefits — being all-natural and ecologically sound. Creating a simple, no-nonsense business product using world shades and a simply font will provide the impact of an item that is “back to fundamentals,” which is exactly what you want to accomplish. Take that same item and provides it a smooth, high-tech look with fluorescent shades, however, and individuals won’t affiliate your product with the down-to-earth item you’re selling.

Logos come in two basic forms: subjective signs like the rabbit head in Playboy symbol or logotypes, a stylized version of your organization’s name. You can also use a mixture of both. A logotype or font indicates is much easier to remember. If you use a subjective icon, always use it in relationship with your company name.

Trying to design a logo on your own may seem like the best way to avoid the price of going to an experienced design company, which may charge a huge investment for a logo alone. However, be aware that there are a lot of freelance graphic designer who charge less. But don’t seek the services of someone just because of their low price. Find a designer who’s acquainted with your area. If the price still seems irrational, keep in mind that an excellent logo should last at least 5 years. If you look at the amount of that price over a five-year period, it doesn’t seem so bad.

Even if you have an excellent eye for shade and a sense of what you want your logo to look like, you should still seek advice from an experienced designer. Your unique logo is the base for all your promotional gift items, so this is one area where investing a little more now really will pay off later.

Once your logo is done, it’s time to promote your brand to your customers. There are many ways you may choose to promote it. But one unique way of promoting your brand is by using Tissue Pack Advertising or also known as Pocket Tissue Marketing. It’s an easy, effective and unique way to present your product and services to your potential customers in a form of giveaway during your trade show/events.

Tissue King, a pioneer in Tissue Advertising and Marketing in Malaysia since 2005 does customized design tissue packs, tissue boxes and wet tissues for advertising purpose.

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Custom Cube Tissue Boxes

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While looking some item in industry in Malaysia. You must have noticed that there are variety of tissue box available with different items of different forms and dimensions. A tissue box which can get your interest would be the one with a cube form, which can be used anywhere with any item.

Many times a company put the company brand on 4 sides of the box only. They create relax of the essential info on the end of the box. Like if we take an example of a tissue box advertising, a company would create the name or logo of the company or company brand on two part or may be four sides sometimes and keep all other details at base or the finishes. This reveals the value of organization’s company brand on the box. A Cube box is the demonstration of the item. If its not excellent and your item within is so excellent, possibilities are there individuals will not go for it just by viewing the overall look of the item.

A cube tissue box can become a cash box for kids too once its completely used up. Put a record on the edges of the box to shut it. Put a distinct cutter machine or blade ( do it by your own and keep the kids away) and create an opening on the box so that kids can quickly put cash in it. Its an simple yet affordable way of creating a cash box for kids. To create it more eye-catching put a wrapping paper of children’s preferred and cover the box with that art paper. It will not only look excellent but kids will also appreciate this. Same like that this cube tissue box can also be used for charitable organisation objective. If you are operating some company for inadequate and desperate and want some resources, you can also use this box for that objective. You can create or sketch the name of your company on the box to tell the individuals clearly about it.

Tissue Box

Cube Tissue Box

At Tissueking, we do 2 types of custom tissue cube boxes for as low as 3000 boxes. Each boxes could accommodate 50 sheets of soft tissues which are easy to pull out and get your message printed in all 6 sides according to your design. it’s a ideal gift to your business partners, buyers, suppliers and potential customers.

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