Posts Tagged With: Tissue Marketing

Is Print Advertising still alive?

With an increase of online ad, many of my colleague debated that print ad is going away and out of business. Despite the rise in online advertising in recent years, print ad does makes a slide down in ad sales, but print ad still commands big time in Malaysian scenario. Print Ad is a powerful and necessary element of marketing tools. Let’s take a closer look at print advertising and the advantages it has over its online advertising.

Tangibility A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print that gives a sense of acceptability. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam or viruses is enough make people fear of clicking. There is no danger in a print ad.

Branding – Print ads like Tissue Ad Pack printing are excellent for solidifying your brand identity. Your ads should have a consistent visual in terms of fonts, colors and types of images to establish brand recognition & position.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material like Tissue Box Advertising, unlike websites, which are often skimmed in as little as a 10 second visit. Ever wonder why some prefer the house to house leaflets which contains ad for local businesses near your home. Hyper market does this all the time to attract home user who don’t have access to internet.

Less Print Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a website or a special offer page that lives on the web. The measurement of QR tracking is available in thru Google analytic tool or simply by adding a tiny url link to measure the effectiveness of this QR code marketing.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic, this should not exclude print ad. Overall I find that Malaysian consumer still does prefer the special print leaflets and newspapers to get that special marketing information available in the market and it’s important to reach them. Finding the right balance between various media will ensure a steady business flow, an increase in sales and new customers. Good luck with your offline marketing.

Tissue King, a leading Tissue Advertising & Printing company in Malaysia who helps businesses promote and create brand awareness using Tissue Pack Marketing.

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Designing your business logo

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logo design malaysia

First thing that comes to your mind when starting out your business is usually your company logo. Presenting your unique logo is the most important style factor because it is the foundation for all your other marketing materials like name card, letter head, product packaging, promotions and signs.

Through the use of shade and design, your logo design should indicate the overall picture of what you want your business to express, suggests Inter-brand, a product identification and promotion organization. It should give your customers a feel for what your company is all about.

For example, if you sell beauty products, you will be promoting to health-conscious customers. Your organization product should signify your item’s best benefits — being all-natural and ecologically sound. Creating a simple, no-nonsense business product using world shades and a simply font will provide the impact of an item that is “back to fundamentals,” which is exactly what you want to accomplish. Take that same item and provides it a smooth, high-tech look with fluorescent shades, however, and individuals won’t affiliate your product with the down-to-earth item you’re selling.

Logos come in two basic forms: subjective signs like the rabbit head in Playboy symbol or logotypes, a stylized version of your organization’s name. You can also use a mixture of both. A logotype or font indicates is much easier to remember. If you use a subjective icon, always use it in relationship with your company name.

Trying to design a logo on your own may seem like the best way to avoid the price of going to an experienced design company, which may charge a huge investment for a logo alone. However, be aware that there are a lot of freelance graphic designer who charge less. But don’t seek the services of someone just because of their low price. Find a designer who’s acquainted with your area. If the price still seems irrational, keep in mind that an excellent logo should last at least 5 years. If you look at the amount of that price over a five-year period, it doesn’t seem so bad.

Even if you have an excellent eye for shade and a sense of what you want your logo to look like, you should still seek advice from an experienced designer. Your unique logo is the base for all your promotional gift items, so this is one area where investing a little more now really will pay off later.

Once your logo is done, it’s time to promote your brand to your customers. There are many ways you may choose to promote it. But one unique way of promoting your brand is by using Tissue Pack Advertising or also known as Pocket Tissue Marketing. It’s an easy, effective and unique way to present your product and services to your potential customers in a form of giveaway during your trade show/events.

Tissue King, a pioneer in Tissue Advertising and Marketing in Malaysia since 2005 does customized design tissue packs, tissue boxes and wet tissues for advertising purpose.

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Packets of free tissues carrying QR codes in Hangzhou gains popularity

From tour guides to cab fares, system has wide variety of uses. Whenever Feng Xingyu sees a quick response code – a square barcode with an arrangement of black dots – he grabs his smartphone and scans it to see where it will lead him.
 
Sometimes it is to a shopping voucher, other times a video advertisement, but usually it is to the homepage of a business such as a restaurant or bar.
 
QR codes were first designed for the automotive industry. More recently, the system has become popular outside the industry due to its quick readability and large storage capacity compared to standard barcodes.
 
In late November, the 22-year-old student got a surprise when he scanned a pack of tissues he was given as he strolled around West Lake in Hangzhou, capital of East China’s Zhejiang province. Rather than an advert, the code led him to an audio guide to the Leifeng Pagoda, one of the city’s top scenic spots.
 
“It’s awesome – I never imagined a QR code could serve as the trigger for a tourist guide,” he said.
 
Since Dec 1, Hangzhou’s tourism authority has been distributing packets of free tissues carrying QR codes linked to walking tours for visitors.
 
Hangzhou Moving Media, developer of the audio guide, is handing out the packets at bus and railway stations, as well as airports and highway toll stations.
 
However, for general manager Zhang Lei, the idea did not come easily.
 
A keen tourist and a businessman working in paper production for decades, Zhang and his partners have seen increasing applications for QR codes at various scenic spots around the world. The codes link to a video clip, a map or an audio instruction, but Zhang said they are not always easy to use.
 
“Codes were printed on paper bracelets, which can be uncomfortable when the edges scratch the wrist, while others were linked to Web pages that only displayed a screen fixed at the entrance, so when you move forward, the code is useless,” Zhang said.
 
When he returned from tours, he thought that printing codes on tissue packs advertising may be a smart idea, because they are often among items that people carry, alongside a mobile phone.
 
In late November, Moving Media, supported by the Hangzhou authorities, handed out more than 10,000 packs of free tissues that led to audio guides for Hangzhou’s scenic spots.
 
Those who received the tissues said they liked the idea.
 
“They’re easy to use with the help of free Wi-Fi in the city, and I like the design,” said Li Shaohan, a 35-year-old tourist. The only concern for Li – and many other tourists – is the safety of the colorful printing.
 
Zhang said the printing involves water-based dyes that have passed tests by quality-control authorities, and all the colors used are safe and environmentally friendly.
 
“This is the second version of our designs. The first version had more colors, resembling oil painting on a silk scarf. This second version is more abstract, using fewer colors and resembling a Chinese brush painting,” said Shao Juanyi, director of the project.
 
The company has also designed a device that looks like a vending machine and dispenses free tissues.
 
“We will continue to give out tissues for free, but we’ll think of ways to make things profitable, such as including QR codes of restaurants, hotels, leisure services – the market value can be significant,” Zhang said.
 
The company has registered more than 20 patents to protect the intellectual property rights of the audio tour guide system using QR codes on tissue packs.
 
But convenient applications for QR codes do not stop there.
 
Taxi drivers in Hangzhou, Chengdu, Qingdao and Jinan are using QR codes that lead to Alipay accounts to collect fares. Passengers without change or who don’t have their wallets or purses with them can scan the QR codes stamped in the taxis, confirm the fare, then click “pay now” on their smartphones if Alipay is installed.
 
Yuan Haibao, one of the first taxi drivers in Hangzhou to use the application, said, “It takes only five seconds to pay.”
 
The traveling public can also voice their opinions by scanning QR codes. Passengers in Nanjing, capital of East China’s Jiangsu province, can scan the codes in buses to rate quality of service. Buses on some 10 routes are using the system.
 
In Ninghai, Zhejiang province, farmers can scan the QR codes on packs of fertilizer in stores to identify the producers, quality classification and expiry date.
 
“The key point is to learn how to use the applications, which is not that difficult. Once we farmers have mastered the simple procedures, we find it not only interesting but helpful,” said Wang Haofeng, a 29-year-old tea gardener.
 
Experts say the market share of QR code applications can be “tremendous”, but some problems need to be fixed as developers attempt to expand their markets, including security controls and research on user behavior.
 
For system developers, the most important thing is to identify an incentive to make users scan.
 
“Scanning is a simple move, but prompting people to scan is not easy. Users must benefit from scanning and they must be well-informed about the benefits before they reach for their phones,” Zhang said.
 
Xiang Ligang, an Internet expert and CEO of cctime, a Chinese telecommunications Internet portal, said: “More code-reading devices in public spaces are needed to support a smooth QR code system.”
 QR code on Tissue
SOURCE: China Daily
 
About the author: We are Malaysian Premier Tissue Advertiser who make use of tissue pack as a low cost & creative advertising medium. Visit us at Tissue King for more details.
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What’s your marketing premium gifts for 2013?

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If you have completed creating your marketing plan for 2013, make sure you add in some promotional premium gifts to the list. Studies have shown customers who obtained some totally free gifts are more likely to do business with you.

Search for promotional products in search engines and you will get plenty of business’s gift details. Keep in mind there is usually a lowest purchase amount. So create sure ask for a quotation and provides some allocation for some cost range for them. The more you purchase the less expensive it gets. If you come from huge company, look up main supplier for quotation. Here you may need to purchase in countless numbers but you will discover the cost is extremely inexpensive. The key aspect her is to discover something novel and useful. This will encourage your client to use it therefore they will keep it. This should be your promotional purpose.

Some popular promotional items to giveaway:

  1. Tissue pack – very popular in Malaysia & Singapore
  2. Pens – these are really popular
  3. Post it notes
  4. Reusable Eco bags, you can print your company’s logo and addresses
  5. Pen-drive/ USB drive
  6. Key holders
  7. Fridge magnet with customized ads
  8. Calendar
  9. Mugs
  10. T-Shirts

Let me share some ideas on how to use them effectively:

  1. Goodies bags – throw in some of your product brochures, tissue packs, pens, fridge magnet and post it notes inside a Eco bag
  2. Mail out calendars to all existing customers
  3. Print a calendar at the back of business card, so people will find a use for it
  4. USB Drives makes a great door gift
  5. Post free giveaways on your Social media site
  6. Include a promo/discount code with your promotional gifts, this gives your customer an incentive to initiate a business relationship with you

Some reminders

  1. Do not offer a gimmick, be honest and open.
  2. Always evaluate your response rate

Courtesy of gold and fabulous blog

Wishing you all the best in 2013. Happy New Year! 🙂

About us: Tissue King is a pioneer in Tissue Advertising & Marketing in Malaysia.

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10 simple ways to market & promote your business for low-cost in Malaysia

This is the answer to the small business owners continuing dilemma of a small advertising budget. A lot of creativity can outweigh the problem of not enough cash. You don’t have to pay for expensive newspaper or billboard ads to get noticed. This is what we called Guerrilla Marketing which simply means methods of marketing with minimal resources for maximum results.

Here are 10 simple marketing ideas to get you started:

  1. Give your product away for free. When Mr. X couldn’t sell any fruit juice in his kiosk stall, he loaded up trays of the fresh juice in small cup and walked through the mall giving them away. Once people tried one, they will come back for more.
  2. Print your website address on back of your car and drive through your city.
  3. Host an event for a local charity. Have a free cooking lesson to your community friends. It will show you’re community minded and care about people as well as business.
  4. Print Tissue Pack Marketing message that tell about a great offer. Giveaway them free in every restaurant, coffee shop, grocery store, mall, and beauty shop in town. Don’t just tell about your business, though. Make sure you’re offering a valuable discount or redeem voucher.

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    Free Tissue Distribution

  5. Write a column for your local newspaper offering tips and advice regarding your business industry. This will brand you as the local “expert” in your industry.
  6. Give presentations to local schools, service clubs, libraries, and networking section. Always have your name and website address on the worksheets you hand out. Have plenty of business cards also.
  7. Join your local business networking section to get noticed.
  8. Print your business ad on a T-Shirt and wear it, plus give out to employees or friends.
  9. Use social media sites such as Facebook and Twitter to make business announcements. Let everyone know when you publish a new article, make a new blog post, or launch a new product.
  10. Create a video clip and post it in YouTube. Be passionate about your business and let it show in your video. Just make sure it offer concise information and have decent sound quality. 🙂

Hope the above points helps promote your business by keeping your budget low and get effective response. Good luck on your Guerrilla marketing.

About us:
Tissue King is a tissue pack marketing company which offer a powerful, direct-to-consumer marketing tool that captures the attention of a relaxed individual for an extended period of time. Tissue King has everything in place to create a buzz around your brand and get you an unprecedented return on investment.

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Business Idea made from Tissue Serviettes

Once in a while, the drinks let loose a sparkler of an idea and a Tissue Serviette takes a turn as notebook. We went looking for entrepreneurial ideas conceived at bars. Here’s what we found.

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1. When the green chiles they’d ordered from their native New Mexico didn’t arrive at their home in Tampa, Fla., Allison Rugen and Carlo Marchiondo made a logical next move. “We walked across the street to a local bar to drown our sorrows,” Rugen says. “Up on our semi-drunken high horses, we ranted about the superior job we would do as chile distributors.” Then–on a Tissue Serviette they still have–the duo jotted down the plan for Southwest Chile Supply, a company that now includes restaurants, wholesale accounts and chile merchandise. 

2. Three martinis and 10 Tissue Serviettes from Chicago’s Boka. That’s what it took, in 2007, for Daniel Adamany and Aaron Nack to come up with the business plan for their IT company, Ahead. Last year’s revenues? $130 million. Definitely enough cash for Adamany–a Grey Goose man–and Nack–who prefers Belvedere–to order a few celebratory martinis.

3. Publicist Lisa Jeffries was always in the know about the best to-dos around Raleigh, N.C. When friend Evan Roberts asked for a New Year’s Eve 2009 recommendation, she “realized there wasn’t one source to sort all of these offerings,” Jeffries says. She met Roberts for drinks at Sauced Pizza and came up with the idea for RaleighNYE.com, a one-stop guide to the city’s NYE parties. Up next: an app to clue people in on events year-round.

4. Jason Stenseth and Mazen Dauleh drafted a plan for their medical equipment rental company, 123DME, in just 30 minutes while sipping Crown and Cokes at a Denver bar. “We bought the domain, put the website up and registered with the state on the spot,” Stenseth says. Their idea to sell and rent equipment not usually covered by insurance may have started as a lark, but their client base now includes hospitals, schools, doctors’ offices and medical supply companies–and they’re considering franchising.

5. Kimberly Fowler says her epiphany came mid-mojito at James Beach in Venice, Calif. Though her Yoga for Athletes classes were popular, many of her members had to maintain a second gym membership for weight training. When she overheard a waiter at James Beach say “just add mint,” she realized she could just add weights to YAS. Yoga for Athletes Ripped was born.

This article originally appeared in July 2011 issue of Entrepreneur.

Tissue King is a leader in Tissue Advertising in Malaysia with more than 5 years in this field. This Tissue Advertising is new concept of promoting and marketing your product and services to the masses. A popular concept introduced by Japanese is now available in Malaysia. Visit www.tissueking.com for further details.

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